Urban Remnants Become Setting for Events

The so-called “urban remnants” are often considered as sites undergoing
identity crisis, however, in such spatial and temporal suspension, they show a great
narrative potential. The suggestion of the unfinished, the versatile spaces open to
welcome any story or activity together with their charm, fascinate visitors who are
caught into a dramatic atmosphere leading to multiple interpretation. These sites
hence become the natural stage for different cultural, design and fashion events
where the setting is an integral part of the experience. This chapter analyzes how
urban remnants turned into the setting for some of the main events during the Milan
Design Week over the past 15 years, through a tale of stories telling their strong
calling for theatre and how through little setup works they became setting for unusual
metropolitan shows/events.