Fighting against monocultures. Wine-growing and tourism in the Veneto Region

This chapter reconstructs the main characteristics of the conflicts which have emerged around the Prosecco’s mono-culture in the area of the DOCG Conegliano Valdobbiadene, and the tourist mono-culture in the historic city centre of Venice, both located in the Veneto Region. The aim is to understand the local consequences of specialization in apparently highly profitable economic activities, the conflicts arising from it and the need for public regulation that these conflicts concretely manifest