Creativity and Social Capital: The Pillars of Venice’s Success in the New European Bauhaus Programme

This article explores six craft-based urban social innovation initiatives implemented in Venice between 2014 and 2021, considered decisive for the candidature of the city in the New European Bauhaus programme. Adopting a qualitative approach based on multiple case study methods, it reconstructs how the promotion of traditional craft enterprises entered the local policy agenda through mechanisms that strengthen the embeddedness of the issue. The article emphasises the polycentrism of social innovation initiatives and highlights the importance of creativity as a tool to trigger co-design processes, of the projects as contexts for knowledge and information sharing, and of events and happenings as contexts for strengthening social capital and increasing its accessibility. In the final part of the paper, some limitations that are emerging and new research lines for the future are suggested.