NOWA

The book investigates the exhibition sector by analyzing how it, with guilty inertia, is finally starting to address the issue of sustainability; until now, in fact, this topic has paradoxically been little considered by the exhibition discipline. However, it is a category of thought and project which, in light of the environmental crisis we are experiencing, now requires urgent and new consideration. The text, one of the first to systematically investigate the topic - considering its economic, social and productive, as well as environmental implications - offers a detailed reading of the Italian and European context, identifying some reference best practices that can be applicable to different dimensions planning. Analyzing the museum sector in a privileged way, but also opening the perspective to the trade fair, artistic and large events sector, the book therefore aims to provide new research trajectories, pilot projects, innovative governance and management models, in order to make the system’s actors fully aware of the issues at stake and equipped with new strategic and operational tools.