Contain, protect, communicate. Packaging and design

This publication investigates the role of a packaging type that perfectly represents the flexible packaging sector: flow wrap packaging. The White Paper summarises the key stages of its evolution, from the production sector to design aspects, and its role in society and consumption. The activities were conducted by a group of researchers from the Department of Architecture and Design of the Politecnico di Torino, in constant dialogue with the various components of the supply chain involved with the packaging, at both a national and international level. The findings were then collated and made available to a broader public through the drafting of this document, a scientific publication structured in such a way as to generate culture on the theme of flow wrap packaging. The current and future challenges faced by this packaging, linked to the innovations of production materials and technologies, and new ways of containing, selling, consuming, and communicating, are increasingly geared towards sustainable solutions.