Publication Date:
2008
abstract:
How to build a strong brand personality? All elements causing depth perception are: functional product quality, product design, brand identity. The novelty is to select and develop the most relevant to the target market personality traits.
Iris type:
2.1 Contributo in Volume(Capitolo,Saggio)
List of contributors:
Fagnoni, R.
Book title:
Brand Design Construire la personnalité d'une marque gagnante