La funzione sociale del progetto di comunicazione / The social function of communication design

The design of communication artifacts can choose as its goal to try and influence people’s actions in order to enhance the well-being of the community. The paper examines the results of the projects developed in the workshops at Undergraduate Program in Industrial Design at the Università degli Studi della Repubblica di San Marino wich propose to improve the overall quality of the spaces. In one case seeking to encourage behavior that will increase respect towards people and public property; in the other by offering an exhibition service that supplements the traditional
educational activities in the curriculum. Another
premise shared by these two themes is the choice
of the university population as the beneficiary
of the projects conceived by the students
themselves.