Notes on the visual identity of the territory

This contribution highlights the main aims of the research into the Po delta, conducted by a Iuav multidisciplinary research team between 2008 and 2012, that is to say to raise the level of awareness and knowledge on the part of the local community concerning the development opportunities for the future.
The author outlines how the research into the territory’s identity has been conducted, starting from the methodological and operational tools of visual communication design.