The Felicitating Factor. Cinzia Ruggeri’s Clothing Project

This paper sets out to shed light on the process that guided Cinzia Ruggeri in the elaboration of a unique clothing project that was eccentric to the 1980s Italian and international fashion scene, a process that allowed this stilista to activate collaborations with exponents of the world of art, design, literature, and music without disavowing the specificities of the fashion design practice. Cinzia Ruggeri was an atypical player inside the fashion system, presenting her creations at the Milanese prêt-à-porter fashion shows of the late 1970s and throughout the 1980s, stating her autonomy from seasonal trends and her sincere interest for change. Far from considering fashion a reflection of social and cultural changes, Ruggeri understood the power of fashion in affecting and bringing about these changes. Fashion, so inextricably linked to the desire for novelty, and clothing design so intimately connected to the body, allowed her to address the gestures, behaviours and therefore the experience of reality in transformation. Over the years she experimented with shapes and materials, creating objects that could be intellectually and physically enjoyed, pervaded by a signature trait – the “felicitating factor” – stemming from her direct and shared experience in creating her fashion project.