An Exploration of Digital Fashion in Pandemic Italy: Districts, Designers, and Displays

Change is at the heart of the definition of fashion, as many
theorists, designers and cultural analysts have shown. This
article takes up this perspective to question the role of
fashion design in the 21st century in the relation to cultural, media and technological changes. Adopting a field
research approach, the paper analyses the interaction
between fashion, designers and digital technologies that
are emerging in Italy in order to re-grasp Made in Italy in a
futuring perspective. The case studies were selected for
their relevance to the digital in terms of design, production,
and display. The paper analyses how the pandemic crisis is
affecting the Made in Italy, stimulating new ways of designing, understanding, producing, and consuming fashion.