Mise en abyme : l'esperienza espansa della moda nell'età della mixed reality

The article investigates the 21st-century fashion through the theoretical lens of the mise en abyme,focusing on the mixed reality as an extended panorama between physical and digital. Four case studieswere chosen within the Italian context, deemed as a place of experimentation and interaction betweendigital innovation and manufacturing tradition. Those cases have developed projects in mixed realityduring the months of social distancing imposed by Covid-19, with significant consequences on creati-ve processes, production, distribution, communication and consumption of fashion. In this scenario,the article questions the expansion of fashion experience, the ongoing transformation of the digitalobject, the conception and perception of time and the idea of intimacy at the time of covid.