About wine. Design, tourism and territories = Intorno al vino, design turismo e territorio

Around wine, art, architecture and design create markers, a way of promoting activities, spaces for well-being, references for knowledge and maintenance in life of the places themselves. The wine cellars and the tasting places rise to the role of hub-territorial, attractors, thus becoming part of the tourism industry that is in our time, using Branzi's words "the only energy of transformation existing, the only electric power available to all over the world ". The issue is the role of land markers in our time of tourism (M. D'Eramo). It proposes a focus on the role that design assumes, dealing not directly with the physical transformation of the territory. In fact, it works on the activities of the territory, with the people of the territory.