Notes on the Self-Manipulation of Taste

Can we change our tastes? Can we bend our own preferences?Thispaperdealswiththecontroversialquestionofvoluntaryself-construct-ion of taste as a peculiarity of contemporary culture. This problem willbe briefly discussed not only from a philosophical point of view, but alsousing insights from sociology and economic theory. In sum, self-masteryoverone’sowntastescanbeconsideredbothaparticularactofautonomytowardone’sowninternalconstraintsandanactofself-subversionorevenself-deception.